Indradi "Indi" Soemardjan is an active and well-connected entrepreneur in the ASEAN and New Zealand business community that develops sustainable business and trade opportunities, and understands the business growth potential in the ASEAN region. Indi is one of seven Indonesians who have been awarded the 40th Anniversary of Independence of ASEAN New Zealand by 2015 to contribute to deepening New Zealand relations with ASEAN, especially through the ASEAN Young Business Leaders Initiative. He has also participated in the "15 Indonesia - New Zealand 15 + 15" Dialogue which is one of the most important diplomatic channels held by the Habibie Center in Jakarta. He also sits in the Advisory Group of the New Zealand Institute of Asia, which is a business research group under the University of Auckland and sits on the AGREA Global Advisory Board in the Philippines.
The company, Anapana Pte Ltd, is a Singapore-based company that operates the Farm-to-cup coffee business between Indonesia and Singapore under its own brand Javanero (for green beans specialty) and SOMA Coffee (for F & B retail outlets serving self-sustainable coffee ).